The importance of Netﬂix's position in the VOD market in the future only serves to highlight that it isessential for Netﬂix to enter this market immediately, although initially only through the tie-in structuredescribed in the section above. If Netﬂix hesitates in its entry or does not gain suﬃcient experience in thismarket today, it will only see diminishing market shares, especially as DVD and its successor formats beginto lose popularity in favor of purely digitally transmitted media.126 ConclusionNetﬂix's business model has allowed it to thrive in the DVD rental market, but the development of technologiescomplementary to Video on Demand services are heralding the outdating of DVDs and its successor formatsin the distant future. Netﬂix can prepare to eventually make a full transition from the DVD rental marketto the VOD market by entering the streaming movie market today. France VPN Netﬂix watch By implementing its present entry inlimited form, namely by oﬀering streaming videos exclusively as a tie-in to its DVD service, Netﬂix will beable to diﬀerentiate itself from its competitors, and reduce the possibility of hurting its brand name due toany potential shortcomings with their new service. Meanwhile, its streaming service will act as a complementto its DVD rentals for several years to come. Ultimately, the experience Netﬂix gains while oﬀering thisbundle of services, combined with Netﬂix's reputation for providing user-friendly interfaces, will put Netﬂixin an ideal position to evolve into one of the major players in the VOD market in the last days of physicalmedia. Taking advantage of the opportunity to enter the VOD market now is essential to Netﬂix's futuregrowth and survival.